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Managing Services Nankervis, Alan (Curtin University of Technology, Perth)
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Managing Services
Nankervis, Alan (Curtin University of Technology, Perth)
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
376 pages, 34 tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 27. oktobris |
| ISBN13 | 9780521606516 |
| Izdevēji | Cambridge University Press |
| Lapas | 378 |
| Izmēri | 178 × 254 × 20 mm · 681 g |
| Valoda | Angļu |
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