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Royal Fever: The British Monarchy in Consumer Culture Cele C. Otnes
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Royal Fever: The British Monarchy in Consumer Culture
Cele C. Otnes
Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.
384 pages, 36 b/w, 6 tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 19. oktobris |
| ISBN13 | 9780520273665 |
| Izdevēji | University of California Press |
| Lapas | 384 |
| Izmēri | 229 × 153 × 23 mm · 538 g |
| Valoda | Angļu |
