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Quantitative Analysis in Marketing Management Luiz Moutinho
Quantitative Analysis in Marketing Management
Luiz Moutinho
This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.
342 pages, references, index
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 25. maijs |
| Oriģinālā izdošanas datums | 1998 |
| ISBN13 | 9780471964308 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 342 |
| Izmēri | 154 × 233 × 19 mm · 508 g |
| Valoda | Angļu |
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