Pastāsti draugiem par šo preci:
Understanding Marketing: A European Casebook Phillips, Celia (London School of Economics)
Understanding Marketing: A European Casebook
Phillips, Celia (London School of Economics)
Marketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field.
232 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 14. aprīlis |
| ISBN13 | 9780471860938 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 260 |
| Izmēri | 153 × 232 × 13 mm · 340 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim