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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers Paul Millier
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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers
Paul Millier
Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring.
320 pages, Ill.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2000. gada 15. jūnijs |
| ISBN13 | 9780471853251 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 320 |
| Izmēri | 169 × 238 × 17 mm · 498 g |
| Valoda | Angļu |
