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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs ACNielsen
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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
368 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 1. novembris |
| ISBN13 | 9780471703594 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 368 |
| Izmēri | 163 × 239 × 32 mm · 657 g |
| Valoda | Angļu |
