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Introducing Marketing Research Paul Baines
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Introducing Marketing Research
Paul Baines
Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
368 pages, forms
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2002. gada 22. aprīlis |
| ISBN13 | 9780471497707 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 368 |
| Izmēri | 188 × 233 × 23 mm · 660 g |
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