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Beyond Listening: Learning the Secret Language of Focus Groups Bonnie Goebert
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Beyond Listening: Learning the Secret Language of Focus Groups
Bonnie Goebert
A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart.
240 pages, Ill.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 26. novembris |
| ISBN13 | 9780471395621 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 240 |
| Izmēri | 159 × 249 × 23 mm · 458 g |
| Valoda | Angļu |
