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Casting for Big Ideas: A New Manifesto for Agency Managers - Adweek Magazine Series Andrew Jaffe
Casting for Big Ideas: A New Manifesto for Agency Managers - Adweek Magazine Series
Andrew Jaffe
Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies.
256 pages, black & white illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 26. jūnijs |
| ISBN13 | 9780471309543 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 256 |
| Izmēri | 161 × 240 × 23 mm · 471 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim