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Kellogg on Integrated Marketing D Iacobucci
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Kellogg on Integrated Marketing
D Iacobucci
Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.
314 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2002. gada 12. novembris |
| ISBN13 | 9780471204763 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 336 |
| Izmēri | 164 × 244 × 31 mm · 639 g |
| Valoda | Angļu |
| Redaktors | Calder, Bobby J. (Kellogg School of Management, Northwestern University) |
| Redaktors | Iacobucci, Dawn (University of Arizona, Tucson, AZ) |
