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The Portable MBA in Marketing - The Portable MBA Series Charles D. Schewe 2. izdevums
The Portable MBA in Marketing - The Portable MBA Series
Charles D. Schewe
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.
512 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1998. gada 20. aprīlis |
| ISBN13 | 9780471193678 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 512 |
| Izmēri | 186 × 259 × 41 mm · 1,09 kg |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim