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Customize the Brand: Make it more desirable and profitable Nilson, Torsten H. (The Quant Marketing Company, UK)
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Customize the Brand: Make it more desirable and profitable
Nilson, Torsten H. (The Quant Marketing Company, UK)
Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer.
192 pages, index
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2002. gada 3. decembris |
| ISBN13 | 9780470848227 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 192 |
| Izmēri | 159 × 239 × 21 mm · 430 g |
