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Advanced Brand Management: Managing Brands in a Changing World Paul Temporal 2nd edition
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Advanced Brand Management: Managing Brands in a Changing World
Paul Temporal
The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.
372 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 15. marts |
| ISBN13 | 9780470824498 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 372 |
| Izmēri | 162 × 239 × 31 mm · 802 g |
