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The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business Laurie Young
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The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
Laurie Young
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively.
520 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2011. gada 7. jūnijs |
| ISBN13 | 9780470746875 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 520 |
| Izmēri | 175 × 247 × 45 mm · 1,02 kg |
| Valoda | Angļu |
