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Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series Michael J. Rosen
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Donor-Centered Planned Gift Marketing - The AFP / Wiley Fund Development Series
Michael J. Rosen
* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.
348 pages, Illustrations
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 26. oktobris |
| ISBN13 | 9780470581582 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 384 |
| Izmēri | 178 × 251 × 25 mm · 671 g |
