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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Jeffery, Mark (Northwestern University Kellogg School of Management, IL)
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Jeffery, Mark (Northwestern University Kellogg School of Management, IL)
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.
320 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 8. februāris |
| ISBN13 | 9780470504543 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 320 |
| Izmēri | 165 × 238 × 27 mm · 612 g |
| Valoda | Angļu |
