Pastāsti draugiem par šo preci:
Flip the Funnel: How to Use Existing Customers to Gain New Ones Joseph Jaffe
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Joseph Jaffe
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
304 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 26. janvāris |
| ISBN13 | 9780470487853 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 304 |
| Izmēri | 160 × 232 × 29 mm · 516 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim