Pastāsti draugiem par šo preci:
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand Tony Ellery
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
Tony Ellery
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.
412 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 5. jūnijs |
| ISBN13 | 9780470487532 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 412 |
| Izmēri | 238 × 155 × 26 mm · 720 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim