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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Morgan, Adam (The Challenger Project) 2. izdevums
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Morgan, Adam (The Challenger Project)
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
368 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 17. februāris |
| ISBN13 | 9780470238271 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 368 |
| Izmēri | 241 × 302 × 26 mm · 650 g |
