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Scenarios in Marketing: From Vision to Decision Gill Ringland
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Paredzamā piegāde . gada 2. - 16. nov.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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Scenarios in Marketing: From Vision to Decision
Gill Ringland
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
244 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2006. gada 1. novembris |
| ISBN13 | 9780470032725 |
| Izdevēji | John Wiley & Sons Inc |
| Lapas | 248 |
| Izmēri | 237 × 162 × 28 mm · 480 g |
| Valoda | Angļu |
