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Media Choice: A Theoretical and Empirical Overview 1. izdevums
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Media Choice: A Theoretical and Empirical Overview
Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice of media and how can researchers model them.
320 pages, 6 Tables, black and white
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2009. gada 14. aprīlis |
| ISBN13 | 9780415964562 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 320 |
| Izmēri | 158 × 235 × 23 mm · 586 g |
| Valoda | Angļu |
| Redaktors | Hartmann, Tilo |
