Pastāsti draugiem par šo preci:
The Marketing Era: From Professional Practice to Global Provisioning Kalman Applbaum 1. izdevums
The Marketing Era: From Professional Practice to Global Provisioning
Kalman Applbaum
Tracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.
272 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2003. gada 9. oktobris |
| ISBN13 | 9780415945448 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 294 |
| Izmēri | 150 × 220 × 10 mm · 540 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim