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The Marketing Era: From Professional Practice to Global Provisioning Kalman Applbaum 1. izdevums
The Marketing Era: From Professional Practice to Global Provisioning
Kalman Applbaum
Tracing the genealogy of marketing "The Marketing Era" maps out the organizing principles and cultural logic of the profession. Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice and the moral history of marketing.
272 pages, line drawings
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2003. gada 10. oktobris |
| ISBN13 | 9780415945431 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 272 |
| Izmēri | 152 × 229 × 22 mm · 512 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim