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Consumer Behavior Knowledge for Effective Sports and Event Marketing 1. izdevums
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Consumer Behavior Knowledge for Effective Sports and Event Marketing
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
348 pages, 16 black & white tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 22. septembris |
| ISBN13 | 9780415873581 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 348 |
| Izmēri | 173 × 238 × 19 mm · 544 g |
| Valoda | Angļu |
| Redaktors | Close, Angeline G. (University of Nevada, USA) |
| Redaktors | Kahle, Lynn R. (University of Oregon, USA) |
