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Marketing and the Common Good: Essays from Notre Dame on Societal Impact Patrick E Murphy 1. izdevums
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Marketing and the Common Good: Essays from Notre Dame on Societal Impact
Patrick E Murphy
Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
352 pages, 10 black & white illustrations, 10 black & white tables, 10 black & white line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2014. gada 9. jūnijs |
| ISBN13 | 9780415828833 |
| Izdevēji | Taylor & Francis Ltd |
| Žanrs | Aspects (Academic) > Business Aspects |
| Lapas | 352 |
| Izmēri | 157 × 232 × 19 mm · 534 g |
| Valoda | Angļu |
| Redaktors | Murphy, Patrick E. (University of Notre Dame, USA) |
| Redaktors | Sherry, John F. (University of Notre Dame, USA) |
