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Demarketing Nigel Bradley 1. izdevums
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Demarketing
Nigel Bradley
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
240 pages, 14 black & white illustrations, 14 black & white tables, 5 black & white halftones, 9 bla
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 23. oktobris |
| ISBN13 | 9780415816472 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 238 |
| Izmēri | 156 × 234 × 14 mm · 476 g |
| Valoda | Angļu |
| Redaktors | Blythe, Jim (Westminster University, UK) |
| Redaktors | Bradley, Nigel (University of Westminster, UK) |
