Pastāsti draugiem par šo preci:
Marketing Management and Strategy: An African Casebook George Tesar 1. izdevums
Marketing Management and Strategy: An African Casebook
George Tesar
This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.
280 pages, 15 black & white illustrations, 28 black & white tables, 19 black & white halftones, 15 b
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2013. gada 8. februāris |
| ISBN13 | 9780415783330 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 280 |
| Izmēri | 164 × 242 × 19 mm · 614 g |
| Valoda | Angļu |
| Redaktors | Kuada, John E. |