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Trademarks, Brands, and Competitiveness - Routledge International Studies in Business History Teresa Da Silva Lopes 1. izdevums
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Trademarks, Brands, and Competitiveness - Routledge International Studies in Business History
Teresa Da Silva Lopes
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
270 pages, 20 black & white illustrations, 15 black & white tables, 15 black & white halftones, 5 bl
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 5. marts |
| ISBN13 | 9780415776936 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 254 |
| Izmēri | 160 × 239 × 20 mm · 504 g |
| Valoda | Angļu |
| Redaktors | Da Silva Lopes, Teresa (University of York, Uk) |
| Redaktors | Duguid, Paul (University of California, Berkeley) |
