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Psycholinguistic Phenomena in Marketing Communications 1. izdevums
Psycholinguistic Phenomena in Marketing Communications
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.
310 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2013. gada 11. janvāris |
| ISBN13 | 9780415651134 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 310 |
| Izmēri | 226 × 146 × 17 mm · 452 g |
| Valoda | Angļu |
| Redaktors | Lowrey, Tina M. |