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Improving the Performance of Sponsorship Kolah, Ardi (Henley Business School, UK) 1. izdevums
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Improving the Performance of Sponsorship
Kolah, Ardi (Henley Business School, UK)
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.
350 pages, 38 black & white illustrations, 50 black & white tables, 2 black & white halftones, 36 bl
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2015. gada 23. jūnijs |
| ISBN13 | 9780415637893 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 350 |
| Izmēri | 158 × 236 × 19 mm · 480 g |
| Valoda | Angļu |
