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Improving the Performance of Sponsorship Kolah, Ardi (Henley Business School, UK) 1. izdevums
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Improving the Performance of Sponsorship
Kolah, Ardi (Henley Business School, UK)
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.
350 pages, 38 black & white illustrations, 50 black & white tables, 2 black & white halftones, 36 bl
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2015. gada 25. jūnijs |
| ISBN13 | 9780415637886 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 350 |
| Izmēri | 150 × 220 × 20 mm · 612 g |
| Valoda | Angļu |
