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Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management 1. izdevums
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Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
171 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2012. gada 18. jūnijs |
| ISBN13 | 9780415628907 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 171 |
| Izmēri | 180 × 253 × 19 mm · 494 g |
| Valoda | Angļu |
| Redaktors | Cui, Charles |
| Redaktors | Piacentini, Maria (University of Lancaster, UK) |
