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Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism Metin Kozak 1. izdevums
Handbook of Tourist Behavior: Theory & Practice - Routledge Advances in Tourism
Metin Kozak
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
286 pages, 13 black & white illustrations, 15 black & white tables, 4 black & white halftones, 9 bla
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 23. februāris |
| ISBN13 | 9780415542814 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 268 |
| Izmēri | 164 × 226 × 16 mm · 420 g |
| Valoda | Angļu |
| Redaktors | Decrop, Alain (Namur University, Belgium) |
| Redaktors | Kozak, Metin |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim