Pastāsti draugiem par šo preci:
Cross-Cultural Marketing: Theory, practice and relevance Dawn Burton 1. izdevums
Cross-Cultural Marketing: Theory, practice and relevance
Dawn Burton
This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
328 pages, 2 black & white illustrations, 2 black & white tables
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2008. gada 20. novembris |
| ISBN13 | 9780415448932 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 328 |
| Izmēri | 156 × 231 × 18 mm · 494 g |
| Valoda | Angļu |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim