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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research Chris Hackley 1. izdevums
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research
Chris Hackley
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
234 pages, 3 Tables, black and white
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2007. gada 26. marts |
| ISBN13 | 9780415439695 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 234 |
| Izmēri | 150 × 220 × 10 mm · 430 g |
| Valoda | Angļu |
![Cover for Chris Hackley · Advertising and Promotion (Paperback Book) [5 Revised edition] (2021)](https://imusic.b-cdn.net/images/item/original/508/9781529718508.jpg?chris-hackley-2021-advertising-and-promotion-paperback-book&class=scaled&v=1608135623)
![Cover for Chris Hackley · Marketing in Context: Setting the Scene (Paperback Book) [1st ed. 2013 edition] (2013)](https://imusic.b-cdn.net/images/item/original/033/9781349452033.jpg?chris-hackley-2013-marketing-in-context-setting-the-scene-paperback-book&class=scaled&v=1485794997)
