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Facets of Corporate Identity, Communication and Reputation 1. izdevums
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Facets of Corporate Identity, Communication and Reputation
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.
256 pages, 20 black & white illustrations, 13 black & white tables, 20 black & white line drawings
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 10. aprīlis |
| ISBN13 | 9780415405270 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 234 |
| Izmēri | 156 × 234 × 20 mm · 630 g |
| Valoda | Angļu |
| Redaktors | Melewar, Tc (Middlesex University London, UK) |
