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Fundamentals of Marketing Marilyn Stone 1. izdevums
Fundamentals of Marketing
Marilyn Stone
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. It critically evaluates the effectiveness of different strategies and uses case studies drawn from a cross section of industrial and consumer sectors.
512 pages, 60 black & white illustrations, 47 black & white tables, 2 black & white halftones, 58 bl
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006. gada 21. decembris |
| ISBN13 | 9780415370974 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 512 |
| Izmēri | 186 × 245 × 31 mm · 1,05 kg |
| Valoda | Angļu |