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A Reader in Marketing Communications 1. izdevums
A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
292 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 8. decembris |
| ISBN13 | 9780415356497 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 296 |
| Izmēri | 150 × 220 × 10 mm · 540 g |
| Valoda | Angļu |
| Redaktors | De Pelsmacker, Patrick |
| Redaktors | Eagle, Lynne |
| Redaktors | Kitchen, Philip |
| Redaktors | Schultz, Don E. |