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A Reader in Marketing Communications Kitchen, Philip J, Professor 1. izdevums
A Reader in Marketing Communications
Kitchen, Philip J, Professor
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
296 pages, 26 black & white tables, 40 black & white line drawings
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 8. decembris |
| ISBN13 | 9780415356480 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 292 |
| Izmēri | 210 × 280 × 17 mm · 663 g |
| Valoda | Angļu |
| Redaktors | De Pelsmacker, Patrick |
| Redaktors | Eagle, Lynne |
| Redaktors | Kitchen, Philip |
| Redaktors | Schultz, Don E. |
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