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Brand Culture 1. izdevums
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Brand Culture
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
224 pages, 10 Line drawings, black and white; 1 Halftones, black and white; 9 Tables, black and whit
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2005. gada 24. novembris |
| ISBN13 | 9780415355988 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 224 |
| Izmēri | 150 × 220 × 20 mm · 440 g |
| Valoda | Angļu |
| Redaktors | Morling, Miriam Salzer (Stockholm University, Sweden) |
| Redaktors | Schroeder, Jonathan (Rochester Institute of Technology, USA) |
