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Inside Consumption: Consumer Motives, Goals, and Desires S Ratneshwar 1. izdevums
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Inside Consumption: Consumer Motives, Goals, and Desires
S Ratneshwar
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours, and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.
378 pages, 15 black & white illustrations, 13 black & white tables, 15 black & white line drawings
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2005. gada 11. augusts |
| ISBN13 | 9780415341943 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 378 |
| Izmēri | 156 × 234 × 21 mm · 566 g |
| Valoda | Angļu |
| Redaktors | Mick, David Glen (University of Virginia, USA) |
| Redaktors | Ratneshwar, S. (University of Missouri, USA) |
