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A Primer for Integrated Marketing Communications Philip Kitchen 1. izdevums
A Primer for Integrated Marketing Communications
Philip Kitchen
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
208 pages, 18 black & white line drawings
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2004. gada 8. jūlijs |
| ISBN13 | 9780415314206 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 208 |
| Izmēri | 156 × 234 × 15 mm · 499 g |
| Valoda | Angļu |