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Advertising - Routledge Introductions to Media and Communications Iain MacRury 1. izdevums
Advertising - Routledge Introductions to Media and Communications
Iain MacRury
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
318 pages, 7 Line drawings, black and white; 37 Halftones, black and white; 24 Tables, black and whi
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 19. decembris |
| ISBN13 | 9780415251259 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 336 |
| Izmēri | 150 × 220 × 20 mm · 780 g |
| Valoda | Angļu |
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