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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research Chris Hackley 1. izdevums
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption - Routledge Interpretive Marketing Research
Chris Hackley
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing.
236 pages, 3 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2001. gada 15. marts |
| ISBN13 | 9780415208598 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 240 |
| Izmēri | 156 × 234 × 16 mm · 476 g |
| Valoda | Angļu |
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