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Consumer Value: A Framework for Analysis and Research M Holbrook 1. izdevums
Consumer Value: A Framework for Analysis and Research
M Holbrook
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
224 pages, 3 black & white tables
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1998. gada 3. decembris |
| ISBN13 | 9780415191920 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 224 |
| Izmēri | 156 × 234 × 14 mm · 476 g |
| Valoda | Angļu |
| Redaktors | Holbrook, Morris |