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Representing Consumers: Voices, Views and Visions - Routledge Interpretive Marketing Research 1. izdevums
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Representing Consumers: Voices, Views and Visions - Routledge Interpretive Marketing Research
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
416 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1998. gada 24. septembris |
| ISBN13 | 9780415184144 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 416 |
| Izmēri | 150 × 220 × 10 mm · 770 g |
| Valoda | Angļu |
| Redaktors | Stern, Barbara |
