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Representing Consumers: Voices, Views and Visions - Routledge Interpretive Marketing Research Barbara B Stern 1. izdevums
Representing Consumers: Voices, Views and Visions - Routledge Interpretive Marketing Research
Barbara B Stern
Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
416 pages, illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1998. gada 24. septembris |
| ISBN13 | 9780415184137 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 416 |
| Izmēri | 156 × 234 × 24 mm · 930 g |
| Valoda | Angļu |
| Redaktors | Stern, Barbara |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim