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Consumer Research: Postcards From the Edge 1. izdevums
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Consumer Research: Postcards From the Edge
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
424 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 1997. gada 18. decembris |
| ISBN13 | 9780415156844 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 428 |
| Izmēri | 150 × 220 × 20 mm · 940 g |
| Valoda | Angļu |
| Redaktors | Brown, Stephen |
| Redaktors | Turley, Darach |
