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Advertising as Communication - Studies in Culture and Communication Gillian Dyer 1. izdevums
Advertising as Communication - Studies in Culture and Communication
Gillian Dyer
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
248 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 1982. gada 18. novembris |
| ISBN13 | 9780415027816 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 248 |
| Izmēri | 140 × 216 × 15 mm · 316 g |
| Valoda | Angļu |