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Marketing the Arts: Breaking Boundaries Chloe Preece-Finola Kerrigan 2. izdevums
Marketing the Arts: Breaking Boundaries
Chloe Preece-Finola Kerrigan
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: • The importance of arts consumption and its socio-political dimensions • The importance of the aesthetic experience itself, and how to research it
368 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2022. gada 20. decembris |
| ISBN13 | 9780367898878 |
| Izdevēji | Taylor & Francis Ltd |
| Lapas | 301 |
| Izmēri | 233 × 155 × 26 mm · 494 g |
| Valoda | Angļu |
| Redaktors | Kerrigan, Finola |
| Redaktors | Preece, Chloe |